Thursday, June 16, 2005

DFS £250 - Radio

The new DFS advert uses an interesting idea; having an advert, then cutting into the 'next advert' and berating the offer in it.

"Thats rubbish, its not £250 off is it?!" kinda thing.

The idea is pretty good, and could make an interest spot.

The thing that gets me is that the ONLY reason they can give you so much money off is because they make like 800% profit on ALL their sofas. To mimick other companies and slag off their offers is fine and good, but it just seems arrogant with that in mind... and I cant think of any time when coming across as arrogant is good in an advert.

Friday, June 03, 2005

Head and Shoulders - ice

Oh dear god no. Not another terrible, badly written, poorly produced, cheesy, downright rubbish ad from head and shoulders.

Take the same principle as the year old Colgate ice white advert (an icy looking place), a flat, weak, and just plain crap version of the same song (Cold as Ice), and mix with non-descript dull message.

Surely someone, somewhere along the line could have said "hang about people, this is awful."

It somehow manages to be almost as bad as the "my girlfriend doesnt touch my head and shoulder" ad; which was a new low in "men vs women" style advertising.