Friday, June 26, 2009
The problem is, it doesn't really work. It feels like its going backwards, and not in a brand heritage kind of way. They have scrapped the hugely succesful 'bing' dot brand cue, and the Every Little Helps line now suddenly seems irrelevent to the ad; leaving you with this lacking piece of cultural observation that actually feels more corporate than a sarcastic dot.
Monday, June 22, 2009
Here is a musician at Harlem St station singing away. The best $2 Stew ever spent?
Friday, June 19, 2009
Some great recent posts:
Thursday, June 18, 2009
This game was invented by my colleague Stew, and frankly no one has managed to beat him yet.
It's called ROB!
The aim is simply to say or display the word ROB in as extravagent a way as possible. So far Stew has managed some masterful executions that I will cover as this topic goes on.
To start with, here is Stew hiding and jumping out with a loud ROB!
Tuesday, June 16, 2009
Friday, June 12, 2009
Blog of the Week No 2 - Almost Always Thinking
Wednesday, June 10, 2009
Thursday, June 04, 2009
Wednesday, June 03, 2009
Tuesday, June 02, 2009
I feel like I should hate the latest ad for Yorkshire Tea (the best tea in the world I might add). As much as I love the idea of John Shuttleworth I've never quite got into it as an act.
But there is something quite lovely about the idea of Yorkshire as a place where teatime has a value and importance.
So let us brew a cup of Yorkshire Tea and ponder the details of communications with a nice biscuit.
Monday, June 01, 2009
Gone is the terrible hard sell feature list and poor salesperson dialogue; and in comes Hollywood actors and a bit of budget.
What we now have isn't earth shattering, but it at least focuses the brand on people, their uses and needs for their computers. It shows PC World to be helpful, friendly and part of that transition of the PC from grey box with Doom to a multimedia hub with Doom. Suddenly it feels like there is a reason to go there, we all know its cheaper to buy PC stuff online, but now there is a glimpse that the experience and advice makes it worth that premium.
Whether they have fixed instore to live up to it is another thing...
But whether this is client or agency raising their game it is to be commended. Dragging away from hard sell tactics is a difficult choice to make in times like these; and to go head first into a product-less branding piece from where they were is excellent.
This isn't going to get any pencils, but hopefully it puts the brand onto a road where they can keep improving their communications for years to come.
New PC World ad at Campaign