|"Honestly, this goes down as the best Toyota I've ever driven"|
Top Gear Magazine
The new ad for the Toyota GT86 (by Saatchi and Saatchi I believe) does exactly that.
In a world where cars try to do everything for you, the GT86 is an artificial assistance free car. A massive buzz of excitement and experience for a price that makes it one of the best value cars in the world if measured in fun.
The ad takes the idea of a back to basics car that is directly and joyously connected to the road rather than through a control centre full of electronics; and brings it to life in a way that is hard to miss.
I'd done a lot of research on the GT86 for a friend, so I knew a lot about it. When I heard the line "Can you feel the thrill of being alive, no neither can I" came on, I thought straight away that this has to be for the GT86, it fits it perfectly. A car that is designed to push the limits and give you maximmum fun even at the expense of grip.
Sure, it's a little po faced, but it's bold, brave, and most importantly, it doesn't feel like it could truthfully be for any other affordable car.
|I mean, look at it. For £25k...! I want one, and I don't even drive.|
(Pic from Toyota)
If there is any justice, this car should become the new XR3i, the new M3, the new RX8, a truely rewarding piece of engineering that brings all the fun of overpriced sports cars to the general public at a fraction of the price. The idea of reintroducing the thrill of driving for real, of remembering the joy of a real connection to the road, to a public fed on assists and technology, seems like a perfect cry to start that trend.