tag:blogger.com,1999:blog-10861841.post114805629851560449..comments2024-03-17T11:25:47.653+00:00Comments on the-ad-pit: DFS - Another DFS ad!Rob Mortimer (aka Famous Rob)http://www.blogger.com/profile/10070962082242558718noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-10861841.post-1150201720347829102006-06-13T13:28:00.000+01:002006-06-13T13:28:00.000+01:00Good to see that people think DFS is beginning to ...Good to see that people think DFS is beginning to turn the corner.<BR/>Espescially when you consider what they were like 5 years ago. <BR/>It can be so easy to just give in and let people have what they ask for, it's much harder to keep plugging away, knowing that change is going to happen very, very slowly.<BR/>Love the 'role of the sofa' thought, perfect for a number one.<BR/><BR/> Incidentally, it's this scale that differentiates DFS - you'll probably find something within your parameters, both price and style. <BR/>Women hate having to compromise on things that are not quite right, DFS could mean that perfect is becoming more possible. <BR/><BR/>Love your work Rob, good to see some more noise from the North.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-10861841.post-1149892603750961862006-06-09T23:36:00.000+01:002006-06-09T23:36:00.000+01:00They are certainly getting better, their last batc...They are certainly getting better, their last batch of radio ads certainly weren't as good.<BR/><BR/>I havent seen any outdoor DFS ads recently, but i'll have to keep a lookout.<BR/><BR/>The problem with many DFS ads is that the person writing them seems to follow an ideal of "What a DFS ad should be", instead of looking at "What a DFS ad could be."<BR/><BR/>A sofa is such an integral part of our everyday lives, yet most furniture ads seem to completely ignore this fact. A sofa is so very different in appeal and attachment to any other piece of furniture. If more sofa companies noticed this, maybe we'd have even better ads!<BR/><BR/>[Thanks for the email Richard, i'll get back to you on it shortly!]Rob Mortimer (aka Famous Rob)https://www.blogger.com/profile/10070962082242558718noreply@blogger.comtag:blogger.com,1999:blog-10861841.post-1149842894246182372006-06-09T09:48:00.000+01:002006-06-09T09:48:00.000+01:00Agree on the insight Rob - rather nice and as you ...Agree on the insight Rob - rather nice and as you say real creative potential. My feeling is that DFS , while tradiotionallly tragic, are getting their act together. I even liked the outdoor work for their recent sale. I'd give rate their work as 'respectable'Anonymousnoreply@blogger.com