tag:blogger.com,1999:blog-10861841.post116498760600417248..comments2024-03-17T11:25:47.653+00:00Comments on the-ad-pit: Beating the CompetitionRob Mortimer (aka Famous Rob)http://www.blogger.com/profile/10070962082242558718noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-10861841.post-1165420158102341102006-12-06T15:49:00.000+00:002006-12-06T15:49:00.000+00:00Definitely.I thought it was really interesting to ...Definitely.<BR/>I thought it was really interesting to see this side of the viewpoint.<BR/><BR/>If only more companies listened and learned instead of interpreting, maybe a lot more campaigns and brand messages would be effective.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-10861841.post-1165420125647324072006-12-06T15:48:00.000+00:002006-12-06T15:48:00.000+00:00This comment has been removed by a blog administrator.The Editorhttps://www.blogger.com/profile/02889047674378616353noreply@blogger.comtag:blogger.com,1999:blog-10861841.post-1165413711679091602006-12-06T14:01:00.000+00:002006-12-06T14:01:00.000+00:00The only thing I'd add is that it's important to n...The only thing I'd add is that it's important to not just look at what the consumer wants interms of your product, but also interms of their life - from hopes and dreams to fears and concerns - because that's when the magic can really happen because you're able to tap into cultural needs as well as consumer ones.<BR/><BR/>Doing this also ensures companies can't do whatever they want because they've 'interpreted' consumer comments into what they want to hear.Anonymousnoreply@blogger.com