tag:blogger.com,1999:blog-10861841.post1466772520499462094..comments2024-03-17T11:25:47.653+00:00Comments on the-ad-pit: The Big Fight LIVE!Rob Mortimer (aka Famous Rob)http://www.blogger.com/profile/10070962082242558718noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-10861841.post-77959974889574598772008-02-22T11:35:00.000+00:002008-02-22T11:35:00.000+00:00Yes, but he said it before you!I emailed him as I ...Yes, but he said it before you!<BR/><BR/>I emailed him as I know he has an 'interesting' relationship with planners!Rob Mortimer (aka Famous Rob)https://www.blogger.com/profile/10070962082242558718noreply@blogger.comtag:blogger.com,1999:blog-10861841.post-55906881308302598972008-02-22T11:30:00.000+00:002008-02-22T11:30:00.000+00:00When the fuck did Andy say that?Jesus - he does li...When the fuck did Andy say that?<BR/><BR/>Jesus - he does like you - in that case you have nothing else to worry about. <BR/><BR/>And I like that - mindset - but it's just a fancy way to say what I did, ha!Roberthttps://www.blogger.com/profile/02781423013658665692noreply@blogger.comtag:blogger.com,1999:blog-10861841.post-65140817619308817732008-02-22T09:55:00.000+00:002008-02-22T09:55:00.000+00:00It is a can of worms, but its one i'd like to unde...It is a can of worms, but its one i'd like to understand before I start.<BR/><BR/>I think respectful collaboration is a good term for what is needed.<BR/><BR/>Andy says that 'mindset' is both the problem and the answer.Rob Mortimer (aka Famous Rob)https://www.blogger.com/profile/10070962082242558718noreply@blogger.comtag:blogger.com,1999:blog-10861841.post-17988979239878780052008-02-22T02:43:00.000+00:002008-02-22T02:43:00.000+00:00Oh dear - the can of worms has been opened, ha!Int...Oh dear - the can of worms has been opened, ha!<BR/><BR/>Interms of question 1, I love creatives and see it as my duty to help them be better than they would otherwise be - through helping develop [and sell] an idea that leads them into an interesting [and fertile] area - however when creatives forget we're in the commercial business and become too self-interested or closed off [not to mention exclusive] then I get the shits. <BR/><BR/>By the same token, I hate planners that don't let creatives 'think' - where what they want is traditional / formulaic / descriptive / boring - it treats creatives with no respect and that's bollocks.<BR/><BR/>Another thing creatives moan about are planners who work in isolation then present a fait d'complis [I have no idea if that's how you spell it] even though it's a shit idea with no imagination in it.<BR/><BR/>My attitude is that we're all in this together and yet there seems a constant battle for dominance and it doesn't have to be that way.<BR/><BR/>The secret of a good planner [to me] is knowing when to be flexible and when to be tough - but as long as creatives know you value them [and can prove it by recognising good work, caring about output as equally as input and fighting for great ideas to be made both internally and externally] they are a lovely bunch. Generally. Ha!<BR/><BR/>My claim to fame is Neil French - yes, THAT Neil French - say's I'm one of the only planners he has worked with that he actually values, and given we've had many a ding-dong over the years, that's one of my best compliments. <BR/><BR/>Actually, that's one of my only compliments :)<BR/><BR/>This probably doesn't help - but to sum it up in a couple of words, "Respectful Collaberation"<BR/><BR/>[as long as it doesn't decend into some lovefest ... which it NEVER does in our place, ha!]<BR/><BR/>Let me try and get Andy to answer - I am sure his view will be VERY different, ha!Roberthttps://www.blogger.com/profile/02781423013658665692noreply@blogger.comtag:blogger.com,1999:blog-10861841.post-54250761352216300502008-02-21T16:33:00.000+00:002008-02-21T16:33:00.000+00:00i´d say, utopic. ideal. i mean you can´t avoid fri...i´d say, utopic. ideal. i mean you can´t avoid friction. we´re human. <BR/><BR/>you CAN be a creative planner. there´s one thing creatives criticize about planners , not trying to go with something else (and getting too comfy). hence brief rejections, but they never really happen. <BR/><BR/>i guess if you wanted to change something, start with the guys who look for the different. (exmpl: atl, btl debate) <BR/><BR/>back to <B>smoothness</B>, i´d say it happens when everyone´s in the same mambo.<BR/>and things start happenin´ :)Anonymoushttps://www.blogger.com/profile/07239854990129076317noreply@blogger.comtag:blogger.com,1999:blog-10861841.post-89152136834796954952008-02-21T16:20:00.000+00:002008-02-21T16:20:00.000+00:00Is that the cause or solution though? ;)Is that the cause or solution though? ;)Rob Mortimer (aka Famous Rob)https://www.blogger.com/profile/10070962082242558718noreply@blogger.comtag:blogger.com,1999:blog-10861841.post-7194322566062532072008-02-21T15:50:00.000+00:002008-02-21T15:50:00.000+00:00it all has to do with smoothness my friend.it all has to do with <B>smoothness</B> my friend.Anonymoushttps://www.blogger.com/profile/07239854990129076317noreply@blogger.com