tag:blogger.com,1999:blog-10861841.post1992943313272567563..comments2024-03-17T11:25:47.653+00:00Comments on the-ad-pit: Cannes the CannesRob Mortimer (aka Famous Rob)http://www.blogger.com/profile/10070962082242558718noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-10861841.post-2351050742112144212011-07-14T14:35:25.198+01:002011-07-14T14:35:25.198+01:00Very good point. Even the effectiveness awards th...Very good point. Even the effectiveness awards that do look at some of the other factors don’t take into account the full picture – the work it took to get it made, to get it past ClearCast, to get it past the client even.<br /><br />I’d love to see your categories appear as genuine awards – maybe you should set it up yourself?<br /><br />Is there another category for - ‘Best final ad under trying conditions’ – for all those DRTV Spring Summer ads that get filmed in January? With no budget for location.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-10861841.post-69357628159351514332011-06-22T10:35:08.150+01:002011-06-22T10:35:08.150+01:00Even when they are it's for a number of great ...Even when they are it's for a number of great to work with accounts that allow freedom and creativity for brand building. The kind of campaigns that most creatives would kill to work on.<br /><br />I'm not saying that agencies with those clients haven't earned the right to work on those things, but that it seems unfair to not consider the full story of each ad.Rob Mortimer (aka Famous Rob)https://www.blogger.com/profile/10070962082242558718noreply@blogger.comtag:blogger.com,1999:blog-10861841.post-73428405292317725612011-06-22T10:13:15.381+01:002011-06-22T10:13:15.381+01:00I could not agree more. Sometimes I think the ad a...I could not agree more. Sometimes I think the ad awards are actually on a different planet. Why are they not awarding based on a combination of effectiveness and creativity? <br /><br />I find it much more gratifying to look through magazines and newspapers and spy a clever headline or a nice campaign idea for a client who is terrified of originality than look through award winners. Surely seeing an ad that's managed to make it through the gauntlet of idea to production while remaining creative and effective is a better ad than some scam effort at Cannes? <br /><br />We all like to look at annuals, but the examples you see are not usually living, breathing advertising.Claire Chttps://www.blogger.com/profile/16229096332404194113noreply@blogger.com