tag:blogger.com,1999:blog-10861841.post2428303547682400629..comments2024-03-17T11:25:47.653+00:00Comments on the-ad-pit: One Small Step for MenRob Mortimer (aka Famous Rob)http://www.blogger.com/profile/10070962082242558718noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-10861841.post-24800694385625145402012-07-16T11:57:14.510+01:002012-07-16T11:57:14.510+01:00Howdy George, I suppose the interesting thing abou...Howdy George, I suppose the interesting thing about the recent Old Spice stuff is that though the principle is the same, they aimed it at the women (and therefore more covertly at the men).<br /><br />It downplays the splash = sex message compared to most of the similar brands.Rob Mortimer (aka Famous Rob)https://www.blogger.com/profile/10070962082242558718noreply@blogger.comtag:blogger.com,1999:blog-10861841.post-31612183087859167552012-07-14T22:15:57.159+01:002012-07-14T22:15:57.159+01:00Rob...
I used to work on Old Spice at Dorlands, ba...Rob...<br />I used to work on Old Spice at Dorlands, back in the late seventies... Before you were born. It was called the "3B" account... Boats - Birds - Boobs. Nothing has really changed. Every toiletries account is based on the same premise... "Splash this on... Get laid!" Must be a doddle for a planner.<br />Cheers/George "AdScam" ParkerGeorge "AdScam" Parkerhttp://www.adscam.typepad.comnoreply@blogger.comtag:blogger.com,1999:blog-10861841.post-47894212753870052612012-07-11T13:41:28.125+01:002012-07-11T13:41:28.125+01:00That's more down to phrasing than intent. Have...That's more down to phrasing than intent. Have adjusted a touch.Rob Mortimer (aka Famous Rob)https://www.blogger.com/profile/10070962082242558718noreply@blogger.comtag:blogger.com,1999:blog-10861841.post-79442013329970572402012-07-11T10:00:34.231+01:002012-07-11T10:00:34.231+01:00Interesting heterosexual perspective, and great us...Interesting heterosexual perspective, and great use of gender stereotyping too.Anonymousnoreply@blogger.com