tag:blogger.com,1999:blog-10861841.post3921285697335328481..comments2024-03-17T11:25:47.653+00:00Comments on the-ad-pit: When Two Tribes go to WarRob Mortimer (aka Famous Rob)http://www.blogger.com/profile/10070962082242558718noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-10861841.post-64446507488598174332009-01-17T13:17:00.000+00:002009-01-17T13:17:00.000+00:00I don't think its unfair. I'm certainly not saying...I don't think its unfair. I'm certainly not saying they wouldn't have been successful; but they would have struggled to capture the publics imagination and the growth would have been slower.<BR/><BR/>Going against the behemoths gave them a big advantage over other startups. (Though clearly that didn't work for everybody E.g.: Mr Laker)Rob Mortimer (aka Famous Rob)https://www.blogger.com/profile/10070962082242558718noreply@blogger.comtag:blogger.com,1999:blog-10861841.post-53813773548496398632009-01-17T01:13:00.000+00:002009-01-17T01:13:00.000+00:00That's abit unfair to Virgin, but it is true that ...That's abit unfair to Virgin, but it is true that their lumbering competition made their job easier interms of generating a social movement.Roberthttps://www.blogger.com/profile/02781423013658665692noreply@blogger.comtag:blogger.com,1999:blog-10861841.post-70789964385497006302009-01-13T08:39:00.000+00:002009-01-13T08:39:00.000+00:00It is cheerful, but in the retrospective way thats...It is cheerful, but in the retrospective way thats always popular when things are down.<BR/><BR/>It's not two tribes, but I know what you mean; you keep waiting for it to kick in.<BR/><BR/>As someone (I cant recall who annoyingly) said to me the other day, Virgin's business practices would never have been so successful if they didn't have a big slow enemy to outwit; fighting the publics corner against the behemoths.Rob Mortimer (aka Famous Rob)https://www.blogger.com/profile/10070962082242558718noreply@blogger.comtag:blogger.com,1999:blog-10861841.post-52001988525705853222009-01-12T10:22:00.000+00:002009-01-12T10:22:00.000+00:00It's not sexist - it's sexy ... but more than that...It's not sexist - it's sexy ... but more than that, it's upbeat which is about as counter to the general travel industry attitude as you can get.<BR/><BR/>Still wish they didn't re-cut the 2 Tribes track - just when you think it's about to kick off, they pout cold water on you and this is annoying because ultimately it's the essence of the campaign and lets face it, like Blur vs Oasis ... VA was even more successful when the public felt they were in a boxing ring with BA than when they could sit pretty knowing they'd won the first 10 rounds.Roberthttps://www.blogger.com/profile/02781423013658665692noreply@blogger.com