tag:blogger.com,1999:blog-10861841.post7629004639825591315..comments2024-03-17T11:25:47.653+00:00Comments on the-ad-pit: How Sacred Is The Brief?Rob Mortimer (aka Famous Rob)http://www.blogger.com/profile/10070962082242558718noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-10861841.post-79665149169616613912009-10-16T10:47:41.555+01:002009-10-16T10:47:41.555+01:00I totally agree.I totally agree.Charles Edward Frithhttps://www.blogger.com/profile/09231685619963486690noreply@blogger.comtag:blogger.com,1999:blog-10861841.post-87747672905101590892009-10-15T14:18:59.658+01:002009-10-15T14:18:59.658+01:00I've found the ability to reverse engineer str...I've found the ability to reverse engineer strategy is a crucial planning skill. <br /><br />If the creative idea doesn't deliver against the business objective then its bollocks but if it improves the message re-write the brief.simon billinghttps://www.blogger.com/profile/10465564108409973410noreply@blogger.com