tag:blogger.com,1999:blog-10861841.post8690584178440295895..comments2024-03-17T11:25:47.653+00:00Comments on the-ad-pit: Zoom Bloody ZoomRob Mortimer (aka Famous Rob)http://www.blogger.com/profile/10070962082242558718noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-10861841.post-88724498828614838932007-11-08T07:58:00.000+00:002007-11-08T07:58:00.000+00:00I see, thanks for that info; hopefully that means ...I see, thanks for that info; hopefully that means you weren't in any way responsible for the tagline "It's Fit"!<BR/><BR/>That original concept is much better!Rob Mortimer (aka Famous Rob)https://www.blogger.com/profile/10070962082242558718noreply@blogger.comtag:blogger.com,1999:blog-10861841.post-75019945901006988792007-11-07T23:44:00.000+00:002007-11-07T23:44:00.000+00:00Just a quick comment on the tagline; as this adver...Just a quick comment on the tagline; as this advert was done for a pan-European client, the individual national markets (for instance the UK) are allowed to make what they deem to be relevant or necessary adjustments to the specific elements of the concept, such as taglines, film cuts, etc. <BR/>The tagline "It's fit" is unique for the UK. In Italy it's "Essere al 100%" and in Germany it's "Fitness serienmäßig", which BTW is more aligned with the original creative concept "Fitness comes as standard".Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-10861841.post-75262641035402138592007-10-20T11:08:00.000+01:002007-10-20T11:08:00.000+01:00Here's a link to the 60" version:http://www.youtub...Here's a link to the 60" version:<BR/>http://www.youtube.com/watch?v=Elmf9gsfPQI<BR/>And the "Making Of" film:<BR/>http://www.youtube.com/watch?v=cmCTyByWgOUAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-10861841.post-38179289972899013742007-10-11T17:43:00.000+01:002007-10-11T17:43:00.000+01:00It's not a million miles from "Hey Tosh, got a Tos...It's not a million miles from "Hey Tosh, got a Toshiba?"<BR/><BR/>(Retch)SchizoFishNChimpshttps://www.blogger.com/profile/13275715509603896447noreply@blogger.comtag:blogger.com,1999:blog-10861841.post-44595652127057631962007-10-11T12:26:00.000+01:002007-10-11T12:26:00.000+01:00Oh dear. It's even worse than the the vampire's on...Oh dear. <BR/>It's even worse than the the vampire's one.<BR/>You can just see a nice 'fit' proposition, great scripys on cars with bit more drive, bit more energy and staying power.....and then crash. It's the 'Zoom zoom' brand.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-10861841.post-8564235348865766072007-10-10T10:40:00.000+01:002007-10-10T10:40:00.000+01:00Prob a VW Polo for the first year. Then im not sur...Prob a VW Polo for the first year. Then im not sure...Rob Mortimer (aka Famous Rob)https://www.blogger.com/profile/10070962082242558718noreply@blogger.comtag:blogger.com,1999:blog-10861841.post-34640607574775899322007-10-09T19:29:00.000+01:002007-10-09T19:29:00.000+01:00So what car will you be getting?So what car will you be getting?David Mortimerhttps://www.blogger.com/profile/06085006619367301520noreply@blogger.comtag:blogger.com,1999:blog-10861841.post-49138942550521767112007-10-09T16:26:00.000+01:002007-10-09T16:26:00.000+01:00fitness comes as standard is much less worse a tag...fitness comes as standard is much less worse a tagline!<BR/><BR/>There is a lot of potential in the idea of relating nimble handling and driving experience to the idea of fitness and the first car freedom idea you mentioned...but this squanders it all.Rob Mortimer (aka Famous Rob)https://www.blogger.com/profile/10070962082242558718noreply@blogger.comtag:blogger.com,1999:blog-10861841.post-54974932533228649782007-10-09T15:03:00.000+01:002007-10-09T15:03:00.000+01:00The 60 sec cinema version (on youtube) ends with '...The 60 sec cinema version (on youtube) ends with 'fitness comes as standard'...<BR/><BR/>It actually could have been a really nice 'joy of driving, freedom of first car, self expression' type thing, but maybe that somehow got lost in the wash.Anonymousnoreply@blogger.com