tag:blogger.com,1999:blog-10861841.post904081773719710510..comments2024-03-17T11:25:47.653+00:00Comments on the-ad-pit: Annually RetentiveRob Mortimer (aka Famous Rob)http://www.blogger.com/profile/10070962082242558718noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-10861841.post-66940641194878522582009-06-25T09:05:17.277+01:002009-06-25T09:05:17.277+01:00Kelvin: It is, though this is advertising; so maki...Kelvin: It is, though this is advertising; so making it work (whether that be brand awareness/sales/etc) is surely part of the craft.<br /><br />Cheshire: It was kitch at its best. There are indeed, the Effies, they award 'ideas that work'.<br /><br />Dom: Well, they wouldn't be remembered if they hadn't had an impact. There are plenty of ads that we in adland like that people take no interest in.Rob Mortimer (aka Famous Rob)https://www.blogger.com/profile/10070962082242558718noreply@blogger.comtag:blogger.com,1999:blog-10861841.post-20480808019480356362009-06-24T13:30:00.310+01:002009-06-24T13:30:00.310+01:00I like the thrust of your argument Rob but I would...I like the thrust of your argument Rob but I would take issue with public polls. How do they point to effectiveness any more than the D&AD awards?<br /><br />I really wouldn't want to see the Gorilla ad anywhere though :)domconlonhttps://www.blogger.com/profile/04042946575093269160noreply@blogger.comtag:blogger.com,1999:blog-10861841.post-19933690594364490742009-06-24T10:57:46.589+01:002009-06-24T10:57:46.589+01:00That's funny, I was thinking about Cillit Bang...That's funny, I was thinking about Cillit Bang only this week, as you do... how DID they do that? <br />No one would have called them 'good ads' but they sure as hell worked!<br />Are there any advertising effectiveness awards? There should be.Cheshire Cathttps://www.blogger.com/profile/16588383509498796250noreply@blogger.comtag:blogger.com,1999:blog-10861841.post-44269350519767758692009-06-23T15:27:57.974+01:002009-06-23T15:27:57.974+01:00You're right it's easy to get caught up in...You're right it's easy to get caught up in the craft or the art rather than the result. I suspose that's because it's so difficult to judge those had that impact.<br /><br />We can all appreciate 'quality' but only a few have access to the measures of successkelvin newmanhttp://www.sitevisibility.co.uk/blog.noreply@blogger.com