tag:blogger.com,1999:blog-10861841.post5562898985712955903..comments2024-03-17T11:25:47.653+00:00Comments on the-ad-pit: More Rabbit than Sainsbury'sRob Mortimer (aka Famous Rob)http://www.blogger.com/profile/10070962082242558718noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-10861841.post-21991228020774659712010-01-28T14:32:33.677+00:002010-01-28T14:32:33.677+00:00There's a good case for that. I think it all d...There's a good case for that. I think it all depends on the expansion plans they have, and finding a way to justify their (pretty reasonable) price premium over own-label.<br /><br />It feels like they are trying to make the packaging work on tv instead of making the brand work on tv.Rob Mortimer (aka Famous Rob)https://www.blogger.com/profile/10070962082242558718noreply@blogger.comtag:blogger.com,1999:blog-10861841.post-29212886249345160782010-01-28T10:56:14.550+00:002010-01-28T10:56:14.550+00:00u could make the case for their product that tv an...u could make the case for their product that tv and b2c might not be the way to go..b2b(distribution leverage) plus instore has worked very well so far..<br /><br />sometimes doing more of what works is better than trying to improve what works less (like saying to beckham when he was good, don't learn any new/better dribling skills, just focus on shooting and passing)<br /><br />but than again I only drink Innocent with vodka, so I might not be target demo..nikohttp://www.nikoherzeg.comnoreply@blogger.com