This interesting ad is supposed to show all the different ways in which people take fries off their mates and partners. A great idea, and some of the examples used are exactly true; especially the girlfriend who says she doesnt want any then proceeds to eat all of yours...
Sadly its a good idea done badly. It seems to flick between the ideas too quickly, ending up as a fairly clumsy mishmash. Perhaps if it wasnt doing the McDonalds thing of trying to be "cool" then it could end up a good ad.
A good idea wasted.