Tuesday, December 23, 2008
Monday, December 22, 2008
The Misc Awards!
Ad that should have worked but didn't quite
Ford Focus - Ode
A nice idea, which didn't quite come off as well as it should. Though its not bad, it could have been magnificent.
Best Ad Ripped Off From Something Else
TFL - Bear
This TFL ad worked really well except for the fact it was someone elses footage that they copied without asking permission. Tut.
Best Retro Moment
Drench - Brains
Snap was back for a little while off this piece of brilliance.
The 'I wish I'd Thought of That' Award
New York Pizza - Damn Tasty
I think almost everyone in our office wished they had come up with this. Brilliant stuff.
Friday, December 19, 2008
MOST IMPROVED BRAND ADVERTISING
Winner - Microsoft
Traditionally Microsoft have been the butt of every Mac owners jokes, and also of PC owners jokes. Their branding and packaging has been at best boring, and at worst diabolical.
Over the past few years though they have made big strides, and this year saw two campaigns that really demonstrate a change in the M$ behemoth.
The ads with Bill Gates and Jerry Seinfeld didn't change the world, but it really boldly pushed Microsoft into a new territory. Self parody is dangerous, but they struck the fine line well.
(US version, can't see the UK cut)
Then they followed with a more upfront ad, but one that actually makes Apple look a little like the bad guy. It almost reminds me of 'being number 2' (as someone, possibly Northern said this year), Microsoft speaking from second place; a remarkable change to what has come before.
I'd love to think that this will continue, and that Microsoft will keep developing in the right direction.
Runner Up - Toshiba
One brilliant ad, compared to... erm I can't remember anything else they have done since ello Tosh. A dull safe brand brought bang up to date in a few weeks. That's an improvement I like. Also shows good progress at Grey, which is more good news.
Runner Up - Tango
BBH, as good as they are; have always struggled to make Tango ads live up to the quality of what HHCL did. It's always lived in the shadow of slaps and blackcurrant patriotism.
Not anymore. BBH have embraced their inner orange man and woken up a dying brand with the wonderful Save Tango campaign.
Welcome back Tango. Can Fist!
Monday, December 15, 2008
Winner: Renault - Remember When
Not only did this ad fail to make me notice how nice the new Megane is, it put a huge doubt in my mind about the entire brand. "Remember when you said you'd never buy a Renault?" ... No. I didn't, but now i'm not sure where that came from... who said it? Why wouldn't they buy one?
It's also a bit patronising and a little bit insulting about how we live our lives. But this gets the award for singlehandedly scaring me away from a brand. Quite a remarkable achievment for an I've only seen three times.
Runners Up: DFS - Rockstar
Patronising, irritating, cringeworthy, throw your sofa at the TV to make it go away annoying.
If it hadn't been so good at catching the bland AOR rock shitegeist it would have won...
By the way, actual quote from the band: "You know you've made it when your song's in a fucking sofa commercial" ... Not a DFS sofa commercial mate.
Runners Up: Iceland - Cold Outside
Wow. This is bad, so bad it goes beyond being 'so bad its good' and into 'so bad its horrific'.
Only saved from worst ad of the year because it at least attempts to play it silly, and without Kerry in it might have worked. Jason and the Nolan aren't that bad, but Kerry just proves that she can't cut it with acting or singing showstyle.
Runners Up: Gillette - Tiger Thierry Tennis Bloke
2 ads for the proce of one.
A cheesy sports montage followed by a crushing barrage of unhindered sales pitch, beating you over and over the head with its desperate pleading for you to buy
Three expensive sportsmen joining in the fun makes it even more of an assault on the eyes and ears.
Saved from winning for two reasons: 1. They are still better than the 'dad razor for xmas' ad from a year or two ago. 2. Thierry Henry is a footballing legend and I'd hate him to win worst anything.
Perhaps ironically, Thierry was spokesperson for the last great Renault ad. The man has va va voom. Maybe the two could get back together and save themselves from ad hell...
Tuesday, December 09, 2008
Pepsi have introduced raw, an all natural version of pepsi. Whereas coke have simply started saying that coca cola is already made of all natural ingredients.
It will be fun finding out whether introducing a new drink makes normal pepsi look artificial, or if it puts its own stake in the ground that cokes claims can't quite match in perception.
Friday, December 05, 2008
Thursday, December 04, 2008
The creative sat opposite me was lost for words when I showed him this.
A 1984 Toyota Corolla ad from South Africa, the worst ad of all time? Please prove me wrong...
Wednesday, December 03, 2008
Tuesday, December 02, 2008
Why not go all out, show them all working in call centres? Or packed onto trains (oh no wait, they hint at that).
Thursday, November 27, 2008
Sunday, November 23, 2008
Thursday, November 20, 2008
Wednesday, November 19, 2008
Friday, November 14, 2008
They fitted that Mosquito device designed to stop kids hanging about outside their shop.
As I walked past the shop, a gigantic bee decided to start drilling my ears with a rusty dentist's drill. Through a megaphone. Through another megaphone. Through a PA system.
That's the equivalent of the next PC World ad using the Voiceover: "Hey, you ignorant little bastards with no knowledge of computers. Why not buy from us so we can rip you off after waiting in line for three hours to speak to an advisor who hasn't yet learnt what RAM is."
Ouch. Stupid shop.
Thursday, November 13, 2008
The rest of the ad was raised eyebrows and daft smile. It tries to fit an idea in there, but falls a little flat; but flatter squarer tube the execution works. There is so much going on you want to see it (or at least don't object to seeing it) again and again to make sense of it.
With enough post production to keep ILM moving in crunch Britain, it ain't half built well.
As a planner I suppose I should be complaining about the lack of strategy in there, but frankly this ad is a good argument that true planning also involves knowing when the execution is good enough to get a message across on its own merits. This is. That's good.
And its from Grey. Grey... Grey! Next you'll be showing me an M+C Saatchi ad with some subtlety.
Tuesday, November 04, 2008
Today America decides whether to let intelligence or fear win, whether to let ignorance and racism beat truth and change.
Today we find out whether America is the intelligent, caring nation that we all believe is hiding underneath the layer of ignorance that we have seen for eight long long years. Or if it is actually as stupid as we fear in our worst imaginations.
This affects us all. Our jobs, our security, the welfare of humankind around the world. The survival of the human race as we know it.
Frankly if John Mccain wins today then the USA might as well be wiped off the face of the earth, for it will have no respect left, no credibility left, no rightful place in the world left, and no justification for ever ever declaring how they are free.
Barack Obama is no Nelson Mandela, but then Mandela is no Martin Luther King. But after the last eight years, the potential impact Obama could have on his country and the world is greater than either of those two great men. BBC News last night showed clips of southern American women declaring 'I know for a fact that Obama is a terrorist.'
Maybe, just maybe after 8 years of Obama, they might realise the terrorist was already there; and Obama kicked him out.
It feels like a blatant attempt at creating something that kids will latch onto and repeat in playgrounds. It might work too, but the scary looking puppet distracts from the charm it might have had.
There doesn't feel like any longevity in the idea. At least the best character based ads had creations with more rounded personalities, whereas although this has grown on me, it feels like it will get dull quickly as well.
Monday, November 03, 2008
Wednesday, October 29, 2008
1759, their birth year you see. Which is a nice idea, if not wholly original. What I don't get however is what on earth the ad is actually saying! At least Kronenbourg's ad (chopping bubbles) made sense in terms of a message, this just feels like some random attempt to create a human representation of Guinness. I hope its not just me on this one...
I hope AMV find somewhere better to take this idea as the history of Guinness advertising is so good that it should never be sullied with anything below top standard.
Monday, October 27, 2008
Mariah is back. Miss (is she still miss?) why sing one note when you can sing 347 and sound like a police siren over a bland as dishwater rnb ballad with sleigh bells to signify christmas. Yes the DFS christmas ads have begun in mid October. Terrorising us repeatedly with a song that will be rammed down our throats by most radio stations and music channels anyway.
I imagine DFS must be a hard client to work with, what with their pricing and sale strategy; but please someone tell them just how awful these are. And they are. So awful that I won't inflict them on you dear readers. Imagine 'all I want for christmas' with some sofas and lots of low priced 'its mid september but I am celebrating xmas now!' jolity.
Nickleback, at least you play your instruments and write your songs, and make money for Roadrunner records that is channeled into decent bands. You are terrible, but you are not the worst DFS ad music ever anymore.
Admittedly this is like being Stalin instead of Hitler, but it's still one rung down on the ladder of 'hunt down and kill you for enforcing this shite on our screens and radios you fucking bastards ness'.
Monday, October 20, 2008
It is my opinion, and therefore fact; that this ad is a pile of useless steaming shit. (Pardon the Parkerism) 'I know' said someone... I hope to god not a creative. 'Let's take our highly effective, culturally renowned, much imitated, sector leading ads; remove the good bits, add a celebrity no one in their right mind could possibly be influenced by for food, and give him some rubbish script that starts off with what sounds like an insult to our customers intelligence.
Campaign's turkey of the week? More like a Bernard Matthews bird flu contaminated turkey farm.
What the fuck were you thinking RKCR? Oh right...
As an execution it lives in the better shadow of its blatant influence. But that's not to say as a kids ad it doesn't work.
After initially despising it for its lack of effort to distance itself from Brains, a heated debate with James (creative sat opposite me) followed. Whilst I still think it is a blatant rip off, I am slightly calmer to see that it does work, and is the kind of thing that kids will pick up on.
Tuesday, October 14, 2008
It's also an opportunity to replay a phenomenal ad that deserves a place in HHCL and indeed the UK's finest ads of all time. Count the product info here, but you barely notice it. Their ads are the FedEx arrow (design in-line there).
What would HHCL do?
Tuesday, October 07, 2008
Monday, September 29, 2008
The credit crunch, its a horrible state of affairs.With banks and financial institutions that couldn't give a shit about their customers or the government a year ago now out begging hand in cap for the sake of their customers.
Frankly I think the whole thing has been coming for years, and is really a response from nature to those who make shit ads.
Halifax - Shit ads, need rescuing
HSBC - Decent ads, merely job losses
Bradford and Bingley - Rubbish ads - bank rescue
Nationwide - Decent ads - buying out two failing competitors
Even outside banking, MFi has had to be rescued. A payback surely for years of rubbish ads that change every month. PC World are also on hard times.
Watch out for DFS going under...
Monday, September 22, 2008
Happily its looks in this case are enough to make a good ad. Just not a great one.
My brother emailed them three weeks ago, no reply.
East Midlands Trains sure know how to improve their brand perceptions.
Tuesday, September 16, 2008
Monday, September 15, 2008
It is essentially a run through the recent history of Britain, but done in such a way that it never feels contrived, cheap or sappy.
The kid playing the lead role is excellent, he gives it the northern charm that we all sort of associate with Hovis. The ad is well shot, the music is good and it really gets across the reliable and timeless nature the brand aims for.
And as Scamp rightly points out, the ad is all the better for showing sombre moments of our history, and the client deserves credit for letting an ad like this get through as it is.
122 seconds well filled. If only other agencies could get the same quality into their 1min ads.
Saturday, September 13, 2008
John Mccain's campaign ads so far have been shocking, doing the Republican thing of playing on peoples fear of the unknown. America is a divided country, and the Republicans are masters of manipulating people that are not (as much as we like to believe) totally stupid, but in most cases just very badly misled.
Frankly with ads like these (below, ads with explanations) , pushing fear, outright lying, manipulating facts, its no wonder that people who don't know any better vote for these selfish cheating scumbags.
Please explain to me John Mccain how you are any better than Robert Mugabe? A tyrant you say, fake democracy you say. Is he not just doing the same as you, using fear to make people vote one way? Scaring people and lying to them in order to win an election that everyone else around the world knows should be won by the only candidate with real ideas for a better country?
Fuck you Mccain. Fuck you Republican party. Frankly America has no hope when the world lets a country be dominated by this type of campaigning. We should have acted on Mugabe, we should have acted on Darfur, we should act on this. The most powerful country in the world should not be run by people who are happy to cheat and lie and manipulate the people they are supposed to be helping.
Image from Stu's Views
Wednesday, September 10, 2008
Fallon have seen fit to air a user remix of the Gorilla ad, featuring Bonnie Tyler's total eclipse of the heart. Nice idea, except it doesn't work anywhere near as well. The build up is weaker, the payoff is weaker, the drumming is weaker.
Also, if (like me) you hadn't seen that remix before seeing it on tv; you watch it thinking its a spoof, or they have tried to change it, or make another ad on the cheap by using a different song.
Tuesday, September 09, 2008
Tuesday, September 02, 2008
Wednesday, August 27, 2008
Wonderfully responding to fan comments on glitches in the previous game, and promoting the new one in a nice and subtle way.
Best bit is where he fishes with his club in the water.
EA making good promotional material? Remarkable.
Tuesday, August 26, 2008
Thursday, August 21, 2008
Tuesday, August 19, 2008
After such a long relationship this seems a strange parting. The recent campaign change combined with Stella's reduced image (wife beater juice, excessive discounting, 25 random variants) have spoilt it a little... but I wonder where both the brand and the agency can go from here?
Ok, so this isn't the most famous or best of their ads; but what other brand or campaign could have got away with such a long abstract piece of film?
Friday, August 15, 2008
Delightful characterisation, great direction and a gleeful sense of fun.
The natural message comes across clearly, and apparently kids love the ads; win win.
Found from Faris
Monday, August 11, 2008
Thursday, August 07, 2008
Kids up and down the country are emploring their fathers, no more "I want a bike, a Wii, a Doll!"; its all "fix yo colour paps" and "dynamic fade resistant colour y'all."
And so goes life in the abysmal world of Just For Men.
Monday, August 04, 2008
Saturday, August 02, 2008
B: Bo Diddley - Hey Bo Diddley (THE innovator, RIP)
C: The Cribs - Mirror Kissers (Singalong gig genius)
F: Flock of Seagulls - Telecommunication (a band whose output is seriously underjudged by history)
H: Honour by VNV Nation
M: MIA - Paper Planes (the proper version, the best song from the best album of 2007)
O: Open Your Heart - The Human League (one of those songs that just musical oozes emotion, and probably the best song of the early 80s not made by a band with Bernard Sumner)
P: Paint Nothing - Idlewild (The first song I ever heard by my favourite band ever)
S: System F - Out of the Blue (still the most dreamy tune I think I've ever heard, responsible for a several year long love of trance)
Thursday, July 31, 2008
Award ceremonies are supposed to be about things that get made. Oscars are not awarded to actors who did well in rehearsal, or to films that never got released.
So why do adland's big awards all seem to consist largely of concept ads that ran in one local newspaper on page 47, or in one case this year, was produced by for a client by a competing agency!
It's all well and good if you seperate concept ads from ads that actually had to get through the client; but frankly its time the adland awards folk sat themselves down and admitted this is wrong. Why should work that has never had go through critique, relevance testing from client, or any of the other procedures of everyday advertising be judged above those that have.
And to agencies that submit concept work or unapproved work to awards shows: shame on you. Really big fucking shame on you.
In the words of Graham at Words and Pictures: Celebrating your ghost ad's triumph over ads that actually had to go through client is like beating the shit out of a Down syndrome kid and calling yourself a Special Olympian boxer. You didn't play by the rules, it wasn't a fair fight and your victory is worthless. Worse, you've devalued the award of every legitimate winner.
Wednesday, July 30, 2008
But there are countless other ads that have the exact same 'real man' message, McCoys crisps for just one example; and no one seems to care about them. So what is it that makes ad worse?
Well it isn't the production, the over the top destruction and comic gun firing are as good as the first ad; and the concept of trying to speedwalk away from danger is funny.
And the best irony of all, this ad is by the same agency that did the Heinz ad that was banned featuring two guys kissing.
Tuesday, July 29, 2008
Except, the ad is identical to one for the Pontiac G6 in the US in 2005. I hope they didn't know...
Sunday, July 27, 2008
"What a good idea!" someone probably said, we can show them our special offers while we put up our other prices.
Except... noone looked and realised that with these offers you can no longer get two trolleys down one side. Creating confusion and distraction as people try to avoid rsmming each other!!
Wednesday, July 23, 2008
A is for : Aquafresh (3 in one protection)
B is for : Bear (Hoffmeister)
C is for : Cog (Honda)
D is for : Dee, Jack (John Smiths Penguins)
E is for : Esso Tiger
F is for : Fat Chris (Gamestation)
G is for : Grr (Honda)
H is for : Hello Tosh, Gotta Toshiba?
I is for : It's frothy man (Cresta)
J is for : Jif Micro liquid where are you?
K is for : Kia Ora (We all adora)
L is for : Lemonade drinker (Secret) (R Whites)
M is for : Martians (Smash)
N is for : Need to hear it on a Maxell
O is for : On and on and Ariston
P is for : (Bill) Poster Wins Lott... (Red Bull)
Q is for : Quite smart (I thought they were) (Carling
R is for : Row (John West)
S is for : Slap - You've been Tango'ed (Tango)
T is for : Thunderbirds, Brains (Drench)
U is for : Um Bongo (They drink it in the Congo)
V is for : Vimto (Purple Ronnie)
W is for : Watch out there's a Humphrey about
X is for : Xtra (Who gives you?)
Y is for : Yes (The bank that likes to say, Del Monte say ... to the best)
Z is for : Zzzz ... erm... rats
Tuesday, July 15, 2008
I am coming to the end of my mobile contract, and had my heart set on one of two phones. I decided to start looking at them in advance of my contract expiring.
I went into Vodafone, who were helpful.
I went into Orange, who were helpful.
I went into Carphone Warehouse, who frankly appeared to not notice my existence.
Then I went into Phones4U.
Having been a customer of theirs for several years whilst at university I was well aware of their hard sell tactics. I asked if I could take a look at the phone, and explained that I was looking for when my contract ran out.
So not only did they get the phone and give me as much time as I wanted playing with it, whilst I was doing this they checked with Orange to see if there was any way they could get me the phone before my contract finished. Guess what.
Orange would cut the last 3 months off my contract if I signed a new one, on the same money as I pay now but with better minutes and texts.
Orange could have done the same thing but didn't. Vodafone probably could have, Carphone Warehouse probably could have, but neither did.
So instead of waiting 3 months, I get a new phone now for free, and no longer have to pay the last three months of my old one.
Hard sell? I call that bloody good customer service frankly. They want my custom, they went to a lot of effort to demonstrate that to me; and thats why they have it.
Monday, July 14, 2008
To add to that, last week I got the first 180 on our agency dart board...
I really like being in Manchester, I look forward to being able to live here as well. 6am alarm clock and 8pm hometime really leaves no free time! Good thing the job is worth it.
Oh and my brother David starts a week placement at another Manchester agency today, if they have any sense they will keep him there!
Tuesday, July 08, 2008
What do you have?
DFS and Nickleback. Singlehandedly lowering the bar for ad music, creative relevance and cliche handling. I understand the idea of being influenced by a video, and it works in that respect, but dear god get a better band to utilise.
Hell, if you get some Machinehead into your next ad I will singlehandedly start the campaign to get it into Cannes next year.
DFS ads were improving... were.
Friday, July 04, 2008
Thursday, July 03, 2008
I am too long.
I am pretentious.
I am mind-numbingly dull.
I am obvious.
I am still too long.
I am blatantly obvious.
I am still far too long.
I am so obvious you have already got the message and have changed the channel, unless of course:
I am about to reveal a witty and delightful end line.
I am still going on and on and on.
I am fucking annoying.
I am trying so hard to be meaningful
I am completely failing
I am sounding very contrived
I am taking my audience for idiots
I am STILL going on
I am not going to give you that impressive end line, despite the expectation of one being the only thing keeping you watching
I am finally fucking finished
If you must...
Come back Kronenberg ad, all is forgiven.
Fallon, come on now. We know you can do better.
Tuesday, July 01, 2008
Her blog looks interesting, its certainly worth checking out:
One Size Fits One
Wednesday, June 25, 2008
Stonewall, the gay right group (who did a great ad recently also) have now asked people to boycott Heinz for giving in to the whining brainless misinformed wankers.
I understand both for taking the actions they have, but really the problem is much deeper than that.
Surely even Daily Mail readers wouldn't now (explicity) complain about black people kissing, nor would most complain about two women kissing. There seems to be a subset of equality that says "except for gay men", as if squeamishness is a suitable excuse for homophobia.
I mean really, is this ad THAT offensive? It's sweet and funny, and portrays a nice message about the tolerance and acceptance of kids that those sad whinging people could learn from.
Well done Heinz for letting it through in the first place, as for what happens now, I suggest we burn down the Daily Mail offices. Thats a far more suitable solution than cancelling it or boycotting Heinz.
Tuesday, June 24, 2008
Monday, June 23, 2008
I love the lack of voiceover, the charm of the idea, and the fact that (unlike many agencies) when we found an existing video that was similar to our idea, we gave the director a break with her first ever ad shoot instead of just copying it.
Sunday, June 15, 2008
It has a sense of fun and a sense of amusement that nicely fits the brand. And though a bigger budget would improve the animation, the actual content is pretty good as it is.
So score one for user generated content...
New Doritos Ad
Wednesday, June 11, 2008
Monday, June 09, 2008
Do you really need this long to tell such a simple story?
Dragggggggged out over 1 minute this ad just falls flat on its small bubbled arse; its a great choice of song, but as the lyrics suggest; the ad goes on, and on, and on.
It all feels like the milliseconds have been eeked out of everything. Why?
I thought the M+C motto was Brutal simplicity of thought; maybe they need to remember the brutal simplicity of short.
At least the 30 second cut should improve things.
Tuesday, June 03, 2008
Looks like too much Flight of the Conchords mixed with a lack of charm, lack of wit, and some criiingeworthy attempts at writing do equal a rubbish ad.
This ad is stewed to taste shite...
Monday, June 02, 2008
Been doing lots of interesting work and getting involved in the nitty gritty of pitch work and the like.
The people are still great and there is a nice sense of teamwork across the agency.
It looks like being a great place to be a planner. Until HuntingdonScampDavies opens its doors at the very least!
Whilst there is nothing wrong with Tissue Meetings, I do worry that being asked to do multiple routes regardless of need is wrong.
A: It means the agency might be wasting time they could be spending on the best idea.
B: It means the client could be wasting money on ideas that aren't right just so they have more than one to look at.
As one planner here mentioned the other day: "I would never take anything into a meeting that I wouldn't want the client to buy."
Thursday, May 29, 2008
Monday, May 26, 2008
Not only did he create brilliant ads that captured people's imaginations, he made them work. He got the planning message across, he got the sales message across, but did it in such a way that you never felt like a salesman was shouting at you.
He was one of the first creatives to really listen to planning. To really listen to what they said, and to consider what people liked to watch in the same way as early planners did.
At JWT we talk about making people want to spend time with brands, well no creative ever did that better than John Webster. 6 of the top 100 UK ads of all time are his (that I know of), including the regular number 1 and 2 slot filler.
I talk a lot about how good brand characters can work brilliantly, and if you look at Webster's work; it's full of great characters that work both as message vehicles, but also as engaging entertainment. What was different about Webster was that he created full back stories for every character, they weren't just there for the ads, and that made them feel infinitely more real and likeable.
Take the first Hofmeister Bear ad, it literally tells you the story of the character.
Webster is quoted in Sam Delaney's book Get Smashed "Increasingly, people were using celebrities. Famously CDP had used Leonard Rossiter for their Cinzano campaign. I'd heard that most people in research thought their ads were for Martini so I realised that a celebrity could be a distraction from the product. But if we invented our own characters then we could own them. Plus, they wouldn't age and they'd be a great deal cheaper too"
Sugar Puffs eventually published a full biography of the Honey Monster, written by Webster.
Webster also said "With all the characters I invented I liked to imagine where they had come from and what their upbringing was like so that they'd be real, rounded characters as opposed to flimsy advertising mascots."
With the internet a sense of honesty and realism is more important than ever before in brands, and these rounded likeable characters have been rediscovered by older generations via You Tube. After 20-30 years they still remember them, possibly better than they remember the products themselves...
The music is great, it really conveys the ad idea.
The execution idea is good, a world that is blank has a lot of possibility.
The idea of starting from a blank canvas is good, except it doesn't really match this car. The Kuga looks (I've seen it close up at a display stand) pretty much like every other pseudo-MPV/4x4 crossover out there. I cannot convincingly believe that this car started with anything like a blank canvas.
The actual execution is in no way the best that could have been made of this idea. It feels too heavy handed, the expressions too forced. Instead of feeling like natural surprise it just feels a bit like a "thirt quench" shot on a Coke ad. Which is a shame.
Overall it tries too hard to be a bold and unique ad, but if it had just been treated with a bit more of a light touch and freedom it would probably work a lot better. Still, on the upside. Ford ads are still moving in the right direction.
Thursday, May 22, 2008
Friday, May 16, 2008
After meeting a few and seeing their cheerful attitude I thought they were going to singlehandedly prove that Scottish fans aren't as bad as their reputation says.
Thursday, May 15, 2008
But dear advertising lord (I think technically that's Sir Martin Sorrell) please make this go away.
It's the first ad by Manchester based driven, and reminds me of everything that regional agencies shouldn't be doing. It's tacky, the character is dull, the writing is suspect and the ad as a whole is borderline unwatchable.
Wednesday, May 14, 2008
Not here though. An ad with some nice ideas (Fabregas' shrug with the guitar), and even a 'product shot' gag (ruined by cutting it down to 0.2 of a second) ends up feeling a little contrived.
It's a shame, as the idea is much better than the usual star endorsement fare, and extended out by a few more seconds it would probably improve several-fold.
Thursday, May 08, 2008
An old tv character? Please no.
90's throwback music? Give me a break.
This is officially our planning department's favourite ad of the year so far. It seems utterly pointless in its comedy brilliance, and then goes and adds a completely unarguable insight that makes the whole ad even better.
If you don't wish you'd made this ad, you probably shouldn't be in advertising...
Tuesday, May 06, 2008
Wednesday, April 30, 2008
Watching the numerous You Tube videos of tracks he has stolen from makes it pretty hard for him to deny any wrongdoing... yet he is doing just that.
Tuesday, April 29, 2008
Some of you (Charles) may have seen Graham Furlong on the blogosphere, he is part of our "Planning team" which will soon take over the whole creative department *cue evil laugh*.
Not sure how much to talk about things, so I will wait for someone else to read this and let me know.
Have been doing some interesting research, reading lots of case studies and data, and also been trying to sit in on some meetings regarding pitches and creative work to get a better feel for what goes on.
What I like most at the moment (on this floor) is the really good atmosphere, people all seem to get on and there is a real sense of everyone working together well. Not that the people on other floors are nasty! Just haven't spoken to many of them.
Anyway, I am currently 1-0 up in my opening match of the DWE Trophy of Darting Champion 1982 tournament... need to work on my doubles though.
Saturday, April 26, 2008
Thursday, April 24, 2008
Sunday, April 20, 2008
The office seems full of nice people, and already I have been doing some interesting work.
Now I just have to pick up my darts skills for the lunchtime office match ups...
Tuesday, April 15, 2008
The ad itself is alright I guess. I like the tie up between musicians and dedication, though I don't really feel that dedication is put across in any seriously meaningful way.
However, some people were still humming Popcorn today. While its always been a catchy tune, I suspect it might creep up on a few people again.
It does feel like its being hyped up because it's a Fallon ad though, I wonder how long before it goes to their heads...
Also, it does remind me of:
My impressions so far are very good, enjoying it. The train ride is a bit of a pain, but you don't get anywhere without sacrifice!
Thanks for all the support folks, it's really appreciated :)
Thursday, April 10, 2008
As many people know, I am always careful when looking at research, as it generally only tells us whats in the past; but hearing about how the Oxo family came about was a great example of getting it right.
Regardless of whether you liked the ads, they created a campaign that resonated with people and really kept a brand that was seeming old fashioned at the time in our minds.
They didn't research "do you like OXO, why do you like OXO, what would make you buy OXO?", they didn't try to make it seem funky or fashionable. No, they asked people about their lives, about how their kitchens worked, how their mealtimes went, and used this to put together something that truly reflected instead of hard selling or offering aspiration.
Now THATS how what I call good research.
Tuesday, April 08, 2008
Thursday, April 03, 2008
Apparently the client didn't like it as there were no images of children actually playing with the toy...
Such a wonderful ad, showing the huge possibilities of the product in a witty and engaging way; and the client killed it.
Happily its such a good ad that it is still remembered even though it was hardly seen at the time.
Monday, March 31, 2008
Hype means that instead of 10 "It's good" reviews you get 5 "Not as good as the original" and 5 "ad of the year!" reviews. People drastically over or under rate the ad because of what came before it.
A good ad with a good soundtrack. Good idea. Good Follow Up. But, it's just that; good. Not great, not exeptional, not the wonder we were expecting. Also, seeing people spoils its transformers like quality. Problem for me is, if this was their second best idea... what's next?
Maybe the fall of the BIG ad starts here... discuss.
Friday, March 28, 2008
" YouTube Insight is "a free tool that enables anyone with a YouTube account to view detailed statistics about the videos that they upload to the site," the company said on a team blog. Uploaders will be able to see how frequently videos are viewed in different parts of the world, "as well as how popular they are relative to all videos in that market over a given period of time."
Insight also provides, well, insight into how long it takes a video to achieve popularity and how a video behaves after popularity peaks.
The blog post studiously avoids mention of advertisers, except to point out to YouTube partners that "the more popular a video is, the more advertising revenue it can generate."
The tools "give a lot of context around the performance of video over time, where your audience is coming from, and how your message is connecting to your audience," YouTube Program Manager Tracy Chan said. "Effectively, YouTube has become an ad-effectiveness, or an insight-effectiveness, tool." "