Wednesday, August 01, 2012
What Can Adland Learn From Danny Boyle
Have Brave Ideas
"So Danny, you want to film the Queen talking to James Bond, and then imply that she parachuted out of a helicopter in order to open the Games?"
How many people who control this kind of event would have seen those two ideas and said "Go for it." ? Most would have completely denied them point blank. Whoever allowed Danny Boyle to approach the Queen and even put these ideas forward to her deserves a damn gold medal, because frankly it was genius, very British genius.
1 billion people watching, and you send out a 30 minute piece about the NHS just as we have a government trying to destroy it? To show how much we believe in our freedoms and rights by bringing out Sir Tim Berners Lee. Remarkable. The whole world has just seen how much we value those institutions, great work Danny.
Ranted by Rob Mortimer (aka Famous Rob)