I suggest anyone with a good interest in print advertising checks out the CDP picture gallery at the Historical Advertising Trust site:
http://www.hatads.org.uk/library8.htm
Though looking a little dated now, there are a small number (of their many) excellent pieces of work.
Tuesday, May 31, 2005
Tuesday, May 17, 2005
Telewest Broadband - 3for30 - Radio
Oddly, ive noticed a massive increase in the number of good Radio ads recently. My absolute favourite being these wonderful ads from Telewest.
Funny, well written and captivating; they do everything a good radio ad should do.
Example:
"How much would you pay for broadband, a telephone line and cable television?"
'Id expect to pay about £50'
"What about £30?"
'No, id expect to pay about £50'
"Would you like to pay £30?"
'Thats a different question'
"Does it have a different answer?"
'Yes'
"Which is..?"
'Yes...'
Another that should be mentioned is the anti-smoking adverts using the after effects of coal mining dust on peoples fathers as a comparison; it works but its quite rare to see an advert so deliberately aimed at the memories of such a local area.
Funny, well written and captivating; they do everything a good radio ad should do.
Example:
"How much would you pay for broadband, a telephone line and cable television?"
'Id expect to pay about £50'
"What about £30?"
'No, id expect to pay about £50'
"Would you like to pay £30?"
'Thats a different question'
"Does it have a different answer?"
'Yes'
"Which is..?"
'Yes...'
Another that should be mentioned is the anti-smoking adverts using the after effects of coal mining dust on peoples fathers as a comparison; it works but its quite rare to see an advert so deliberately aimed at the memories of such a local area.
Subscribe to:
Posts (Atom)