Wednesday, July 19, 2006
Good ideas, wthout the rubbish ad...
Although Northern Planner beat me to it while I was at work; I felt I had to post about the new ads for Coke Zero.
The "good things with none of the diisadvantages" idea is good if not entirely original; but the execution of it just leaves more questions than answers...
Who thought that the writing didnt need editing?
Who watched this during production and didnt think it sounded bad?
Why did they approve an ad which is pretty close to sounding contrived when they are trying to create an image of exactly the opposite?
Yet another example of a good idea being overdone and spoilt. When will some people realize that understatement can say so much more, so much better. If ever there was a clear style difference between Pepsi and Coke, its here; the style that Pepsi max has seems effortless and genuine; whereas this effort just seems forced and smacks of trying to hard to be something.
Ranted by Rob Mortimer (aka Famous Rob)