Thinking back to Russell Davies comments at the FMS about how "The business model for shit is going away." I was wondering, why is it that bad ads still get made?
Do they work? Or is there just a total ignorance of a: how bad they are b: whether they work c: whether something better could work more?
I mean, if the Coke Zero ads worked, why on earth wouldnt other rubbish ads... but why?! Are people fond of being patronised and talked down to? Do they enjoy being treated as if they have the intellectual capacity of a mouldy peanut, or are people far stupider (arf) than we give them credit for?
Why do Loreal and Gillette still do the same terrible ads they have been doing for 30 years? Surely if they didnt work they would have been stopped?
We need better, but will better work?