The new DFS advert uses an interesting idea; having an advert, then cutting into the 'next advert' and berating the offer in it.
"Thats rubbish, its not £250 off is it?!" kinda thing.
The idea is pretty good, and could make an interest spot.
The thing that gets me is that the ONLY reason they can give you so much money off is because they make like 800% profit on ALL their sofas. To mimick other companies and slag off their offers is fine and good, but it just seems arrogant with that in mind... and I cant think of any time when coming across as arrogant is good in an advert.