Oh dear. M+C Saatchi, what were you thinking?
Do you really need this long to tell such a simple story?
Dragggggggged out over 1 minute this ad just falls flat on its small bubbled arse; its a great choice of song, but as the lyrics suggest; the ad goes on, and on, and on.
It all feels like the milliseconds have been eeked out of everything. Why?
I thought the M+C motto was Brutal simplicity of thought; maybe they need to remember the brutal simplicity of short.
At least the 30 second cut should improve things.