Combine a brand famous for terrible tv ads with the band most hated (and by hated I mean violently disgusted by the sheer awfulness of) by the rock community.
What do you have?
DFS and Nickleback. Singlehandedly lowering the bar for ad music, creative relevance and cliche handling. I understand the idea of being influenced by a video, and it works in that respect, but dear god get a better band to utilise.
Hell, if you get some Machinehead into your next ad I will singlehandedly start the campaign to get it into Cannes next year.
DFS ads were improving... were.