Great post from Scamp asking creatives to think about what HHCL would do. List of product benefits mixed into an amusing scenario? Brilliant.
It's also an opportunity to replay a phenomenal ad that deserves a place in HHCL and indeed the UK's finest ads of all time. Count the product info here, but you barely notice it. Their ads are the FedEx arrow (design in-line there).
What would HHCL do?