The new Kelloggs Coco Pops ad... is a little familiar. Someone clearly saw the Drench ad with Brains dancing and said "I want one of those". It even uses the 'other' single by the same artist!
As an execution it lives in the better shadow of its blatant influence. But that's not to say as a kids ad it doesn't work.
After initially despising it for its lack of effort to distance itself from Brains, a heated debate with James (creative sat opposite me) followed. Whilst I still think it is a blatant rip off, I am slightly calmer to see that it does work, and is the kind of thing that kids will pick up on.