Sunday, October 21, 2012

Is Money Bad?

Very much liking this ad from BNZ (Bank of New Zealand), which looks at both the good and bad side of what money can do to us.

It's a different tone what I usually see from banks, with the nice thought provoking message that money itself isn't good or bad, it's what you as a person or people do with it. It inspires you to think (if only for a few seconds) about what you might do for or with money.

Executionally the 90second version below (which combines the good and bad versions) may be a little long, but I think it's a really interesting campaign.


2 comments:

Carol L. Weinfeld said...

This is a rather daring approach for a bank. Interesting way to differentiate itself in the category.

Rob Mortimer said...

Agreed. It's a nice way of reframing the arguments about greed, whilst hinting that they do more good with their money than other banks.

I think the idea seems more daring than it actually is, but that's what makes it smart.