Cheap as Chips

The new £6.50 Doritos ad is here today, and despite having a budget smaller than the Cillit Bang ads, and despite being user generated content; its actually pretty good.

It has a sense of fun and a sense of amusement that nicely fits the brand. And though a bigger budget would improve the animation, the actual content is pretty good as it is.

So score one for user generated content...

New Doritos Ad

and the dubbing is GONE!

Welcome back Cillit Bang adverts. Well, I say welcome; what I mean is more: "Oh, hello again.....nice weather...like a tea?"

The initial idea of the ad anti-hero was good. The prince of pointless, the soldier of shoutiness, the infinite imbecile of infomercials (etc) ranting in an over the top way lent itself to a cult hit.

Now they appear to be going for the dubular. Mimicking those ads with really obvious foreign language dubs, but not even cutting the camera or hiding their lips with obscure angles.

Problem is. I can't tell if it's a parody anymore.