Welcome back Cillit Bang adverts. Well, I say welcome; what I mean is more: "Oh, hello again.....nice weather...like a tea?"
The initial idea of the ad anti-hero was good. The prince of pointless, the soldier of shoutiness, the infinite imbecile of infomercials (etc) ranting in an over the top way lent itself to a cult hit.
Now they appear to be going for the dubular. Mimicking those ads with really obvious foreign language dubs, but not even cutting the camera or hiding their lips with obscure angles.
Problem is. I can't tell if it's a parody anymore.