La Fashion. La Wha?

Personally I class myself as someone who is very interested in style, but very uninterested in fashion (if that makes sense). I'm more bothered about how things look than who makes them, though obviously I have brands I like.

This week though, I have found a lot to endear me to a brand I had previously never really paid any attention to. Hermes.

First I found this wonderful finger skating video (via Spinning Around). It ticks all the client boxes of showing off the product, but it's fun and engaging to watch, and shot brilliantly. If you want to see how to make engaging content instead of ads, it's the best work I've seen in a while.


Secondly, I followed the link to the Hermes website; and was met with a cheeseboard of images. I started playing around and realised each one is a little story or idea that comes to life when you zoom in. Including a lovely tale of a womans diary and her Hermes scarf.

The whole site is full of fun, interesting, engaging and thoughtful content. It's sufficiently well thought out that you almost want to see them all to make sure you don't miss out on something good.

This is attitude and style over fashion. but by doing it it makes me notice the fashion element more. Excellent.

Beating the Drum

(Thanks for that title Graham)

The Drum, advertising magazine for those outside the M25 bubble. Not always the most exciting of publications but it does a good job of giving the 'rest' of adland the attention it deserves.

However, they suffer from a slight flaw. Their website is the most useless piece of shit I have ever come across. It simply never works.

Having worked with small businesses I have seen some thought forsaken pieces of 1993 clip art based unusable search tag free wastes of bandwidth. But at least they bloody worked.

I get the regular news email from the drum, click it........... ......... ....... ....... ...... nothing. Or sometimes a header, the first line and a log in request. I enter my details... nothing.

I know its not just me, so why isn't something done about it???

What Nonsense...

Rob of agency Nonsense London sent me their pre-website website link the other day, and I liked it so much I thought you might want to see it.

You can help them to pick one of three brilliant site ideas (go Grannies go!). If their creative output is as good as their web concepts then we may hear more of them in the future**.

Its High Time Nonsense had a Website.

[**and then hopefully they will need more planners... ;) ]