At last, an advert for a matchmaker/lonely hearts company that works as a piece of good advertising; not just by coaxing lonely people into thinking that there are lots of available people on their boards.
There are a few of these ads, my favourite is the name one, where the woman forgets her name because she is so used to being called soppynames by her new boyfriend.
"Forgetting your name, another side effect of match.com"
Funny, clever, true to the product, and I hope, effective.
If anyone is aware what agency did it, id love to know.
Tuesday, October 25, 2005
Tuesday, October 04, 2005
Off Topic: Spam
I mean seriously. These people are low.
Spamming peoples blogs? Yeah it might make money, but do these people have absolutely no sense of honesty or moral judgement?
I mean jeez. People criticize the ad industry and large corporations; but bloody hell, at least they PAY for 'invading' peoples privacy. They (mostly!) pay taxes that go towards healthcare and so on, as well as allowing tv stations (and radio/magazines etc) the money to produce content in the first place.
Spamming peoples blogs? Yeah it might make money, but do these people have absolutely no sense of honesty or moral judgement?
I mean jeez. People criticize the ad industry and large corporations; but bloody hell, at least they PAY for 'invading' peoples privacy. They (mostly!) pay taxes that go towards healthcare and so on, as well as allowing tv stations (and radio/magazines etc) the money to produce content in the first place.
Smirnoff - TV Interactive ad
Wow.
Its very very rarely that an ad inspires me to click the red button. But this one was just intriging enough.
An ad that looks like a short film scene plays on the normal ad slot, and invites you to distill it (Ie: press the red button)...
(and again to distill further)
To reference their "Triple distiled" slogan.
Its odd, but it works perfectly; and gets the message spot on. I almost dont want to spoil the result!
Even the in-interactive branding is good. The loading bar is a smirnoff shape, and the end of the interactive ad looks just like the end of a standard tv ad.
If interactive tv ads are going to take off, they will be like this. Excellent.
Its very very rarely that an ad inspires me to click the red button. But this one was just intriging enough.
An ad that looks like a short film scene plays on the normal ad slot, and invites you to distill it (Ie: press the red button)...
(and again to distill further)
To reference their "Triple distiled" slogan.
Its odd, but it works perfectly; and gets the message spot on. I almost dont want to spoil the result!
Even the in-interactive branding is good. The loading bar is a smirnoff shape, and the end of the interactive ad looks just like the end of a standard tv ad.
If interactive tv ads are going to take off, they will be like this. Excellent.
Wednesday, August 03, 2005
VW - Polo (polystyrene-print)
Yet another variation on the "small but tough theme", but just as good as ever.
Features a street with objects all wrapped in polystyrene... subtle but gets the message across well.
Features a street with objects all wrapped in polystyrene... subtle but gets the message across well.
Peugeot 1007 - Tv
What an unusual ad.
Obstacles fall by his wayside as life goes into a cartoon... only much better than that sounds.
Great idea, the car in the tree is genius, and the soundtrack (Gomez- Here it Comes) fits perfectly.
Yet again, another good car ad. Seems like creative pride is at stake!
View here!
Obstacles fall by his wayside as life goes into a cartoon... only much better than that sounds.
Great idea, the car in the tree is genius, and the soundtrack (Gomez- Here it Comes) fits perfectly.
Yet again, another good car ad. Seems like creative pride is at stake!
View here!
Monday, July 11, 2005
McDonalds - Fries (TV)
This interesting ad is supposed to show all the different ways in which people take fries off their mates and partners. A great idea, and some of the examples used are exactly true; especially the girlfriend who says she doesnt want any then proceeds to eat all of yours...
Sadly its a good idea done badly. It seems to flick between the ideas too quickly, ending up as a fairly clumsy mishmash. Perhaps if it wasnt doing the McDonalds thing of trying to be "cool" then it could end up a good ad.
A good idea wasted.
Sadly its a good idea done badly. It seems to flick between the ideas too quickly, ending up as a fairly clumsy mishmash. Perhaps if it wasnt doing the McDonalds thing of trying to be "cool" then it could end up a good ad.
A good idea wasted.
Thursday, June 16, 2005
DFS £250 - Radio
The new DFS advert uses an interesting idea; having an advert, then cutting into the 'next advert' and berating the offer in it.
"Thats rubbish, its not £250 off is it?!" kinda thing.
The idea is pretty good, and could make an interest spot.
The thing that gets me is that the ONLY reason they can give you so much money off is because they make like 800% profit on ALL their sofas. To mimick other companies and slag off their offers is fine and good, but it just seems arrogant with that in mind... and I cant think of any time when coming across as arrogant is good in an advert.
"Thats rubbish, its not £250 off is it?!" kinda thing.
The idea is pretty good, and could make an interest spot.
The thing that gets me is that the ONLY reason they can give you so much money off is because they make like 800% profit on ALL their sofas. To mimick other companies and slag off their offers is fine and good, but it just seems arrogant with that in mind... and I cant think of any time when coming across as arrogant is good in an advert.
Friday, June 03, 2005
Head and Shoulders - ice
Oh dear god no. Not another terrible, badly written, poorly produced, cheesy, downright rubbish ad from head and shoulders.
Take the same principle as the year old Colgate ice white advert (an icy looking place), a flat, weak, and just plain crap version of the same song (Cold as Ice), and mix with non-descript dull message.
Surely someone, somewhere along the line could have said "hang about people, this is awful."
It somehow manages to be almost as bad as the "my girlfriend doesnt touch my head and shoulder" ad; which was a new low in "men vs women" style advertising.
Rubbish.
Take the same principle as the year old Colgate ice white advert (an icy looking place), a flat, weak, and just plain crap version of the same song (Cold as Ice), and mix with non-descript dull message.
Surely someone, somewhere along the line could have said "hang about people, this is awful."
It somehow manages to be almost as bad as the "my girlfriend doesnt touch my head and shoulder" ad; which was a new low in "men vs women" style advertising.
Rubbish.
Tuesday, May 31, 2005
Classic CDP work
I suggest anyone with a good interest in print advertising checks out the CDP picture gallery at the Historical Advertising Trust site:
http://www.hatads.org.uk/library8.htm
Though looking a little dated now, there are a small number (of their many) excellent pieces of work.
http://www.hatads.org.uk/library8.htm
Though looking a little dated now, there are a small number (of their many) excellent pieces of work.
Tuesday, May 17, 2005
Telewest Broadband - 3for30 - Radio
Oddly, ive noticed a massive increase in the number of good Radio ads recently. My absolute favourite being these wonderful ads from Telewest.
Funny, well written and captivating; they do everything a good radio ad should do.
Example:
"How much would you pay for broadband, a telephone line and cable television?"
'Id expect to pay about £50'
"What about £30?"
'No, id expect to pay about £50'
"Would you like to pay £30?"
'Thats a different question'
"Does it have a different answer?"
'Yes'
"Which is..?"
'Yes...'
Another that should be mentioned is the anti-smoking adverts using the after effects of coal mining dust on peoples fathers as a comparison; it works but its quite rare to see an advert so deliberately aimed at the memories of such a local area.
Funny, well written and captivating; they do everything a good radio ad should do.
Example:
"How much would you pay for broadband, a telephone line and cable television?"
'Id expect to pay about £50'
"What about £30?"
'No, id expect to pay about £50'
"Would you like to pay £30?"
'Thats a different question'
"Does it have a different answer?"
'Yes'
"Which is..?"
'Yes...'
Another that should be mentioned is the anti-smoking adverts using the after effects of coal mining dust on peoples fathers as a comparison; it works but its quite rare to see an advert so deliberately aimed at the memories of such a local area.
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