Well, its still those slightly irritating plasticine birds. But the "snapshots of time" idea, whilst old and overused works pretty well here. Whilst the Henman gag (Hen...man...classic ;) ) is great.
Something sadly isnt quite right, and I think its the same thing thats wrong with whole bird campaign. Whilst it is pretty effective at capturing moments of real life, they still lack any of the charm of the old chimps. What good is a well written situation when its so hard to find the charm or empathy in the characters within.
Maybe this is something that will improve of a number of ads, but currently only the dad character seems to exude anywhere near the likeability of those lovable old primates.