Rumour has it (How true I dont know) that the kid in the singing Frosties ad (below) has been getting death threats by people because it is so irritating.
As much as it annoys me, and as much as i'm sure most viewers want to throw bricks at their screen every time it's on; death threats are too far. Surely this kid is already being picked on in whatever school or college he goes to, like most child actors; anything more is just cruel. No actor deserves that, no matter how bad the part.
But it opens up the old question:
Could / Should we hold creatives or agencies responsible for all of the results of their ads? If someone threatens this poor kid, isnt that indirectly the fault of the (in this case) rubbish ad which used irritation to get attention? Likewise, when kids started slapping each other after watching the Tango ads, was that then the fault or responsibility of the creative?
I think the answer is slightly different for both those cases, but id love to hear your thoughts...