Interesting new ad/viral from Nike leading up to the World Cup 2006 (Soccer world cup for all you Americans out there!)
Taking on the guise of a ficticious cause promoting the honest and beautiful way of playing the game, its interesting and entertaining. It also has a big message for those of us who love the game and are fed up of people diving and cheating.
Not only that, it features the legend himself, Eric Cantona.
This is the first in a series of 8, and apparently they hit TV very shortly.
And hopefully, thanks to their marketing agency considering this blog important enough to email me; I really would like to think that maybe, just maybe, you heard it here first!