What the hell is going on with company logos in the past 12 months?
Walkers (the UK brand of Lays) is undergoing a logo change. Basically they are replacing the long running typeface with something that looks awful.
What purpose could this possibly serve? It doesnt make the brand feel any better. Its not more modern. Its just change for the sake of change, why pay good money for that?
All this after Intel, AT+T, UPS, Kodak, etc, all change their globally known brand logos for stuff that is nowhere near as good!
Has the world run short of good graphic designers or what?!