Tuesday, February 07, 2006

Re-branding

What the hell is going on with company logos in the past 12 months?

Walkers (the UK brand of Lays) is undergoing a logo change. Basically they are replacing the long running typeface with something that looks awful.

WHY?!

What purpose could this possibly serve? It doesnt make the brand feel any better. Its not more modern. Its just change for the sake of change, why pay good money for that?

All this after Intel, AT+T, UPS, Kodak, etc, all change their globally known brand logos for stuff that is nowhere near as good!

Has the world run short of good graphic designers or what?!

2 comments:

George Parker said...

No... No... It's all about money. I remember working on Xerox when they paid Landor, part of Y&R. part of WPP, all part of the "Poisoned Dwarf" $3 million to redo their Logo... They did a very fractured X and changed the tag line, which used to be... "Xerox, the document company"... To... "The Document Company, Xerox"
Shit, I'd pay a few million for that... And as todays financials just proved, they're still bleeding money like a stuck pig!
Cheers/George

Rob Mortimer said...

Haha!

I can do that...


McDonalds: Lovin it I is.
We should change the yellow to a slightly lighter "healthier" shade.

*kerching!*