Yet about the same time I got into it everyone started talking about like it was the second coming of communications christ. This world of celebrities and communities talking shit in 140 characters, how could this be so effective?
Well, the simple answer is this: The Internet has Changed Human Relationships Forever.
Just think about this logically, for thousands of years we have kept a small close social group of family and friends. People who we didn't talk to faded out into memory.
Then we got phones, and the number we kept in touch with increased a bit.
But now what we have is totally different. We are a generation group who theoretically now can keep in touch with everybody we have ever met. Human relationships have NEVER had that, not in all of mankind's existence have we been able to speak to and hear about everyone we know for the rest of our lives.
This change isn't just about our use of technology, our increased learning and input. This is a fundamental change in the nature of what it means to be human, to be a pack species.
Twitter and facebook are the current facilitators of this change. Taking the groups and communities we had with Myspace and Friends Reunited, crossing them with the conversation of chat rooms; and creating a stream of pack data. Our lives and our families and friends and favourite people and brands and colleagues fed in a constant stream accessible anytime we want.
I like to think that next time we hype up social networking, we remember that regardless of how we see it from a technological and popularity viewpoint; the very concept is part of a sea change in the nature of our species. And that is part frightening, and part exhilarating.