I am very much a fan of agencies and brands trying something new, taking risks to make their communications work. Which is why I was pleasantly surprised when a major London agency and a major drinks brand invited me to spend some time at their latest ad shoot.Getting bloggers involved is always risky for a brand, we tend to say what we feel instead of what's on the press release; which made it more surprising that the first example of this I have seen was from a big client/agency pairing.
Whilst (in this country at least) Baileys is seen as a ladies drink, it's still one that I occasionally enjoy (especially the mint and caramel varieties). So when their PR people (my blogging faves Immediate Future) asked me if I wanted to head down to London for the shoot, I was happy to say yes.
Now I have to confess (as I did to the client!) that I wasn't a huge fan of the first outing of the Listen to Your Lips idea. It was a nice thought that got a bit lost in the execution; so my initial expectations weren't that high.
Happily, the new ad looks like it will make much better use of the idea; and is based around moments that I for one am all too familiar with...
More to follow!
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