So does the new Oil of Olay influenced poster of David Cameron do anything to change my mind?
If you are trying to convince me that Cameron is not a slimy toff, airbrushing him to destruction and showing him in a "I'm not wearing a tie, I am so cool; my Eton buddies would kill me if they saw me without a hat" pose is really not going to help.
Then it talks about not destroying the NHS. Yes you should be clear you support the NHS, but before you go shouting it you might want to tell us why we can trust what you say. It's tackling a symptom not the illness.
I think it's right for the Tories to make this election about people, they know Brown's image is a weak point; this ad however says nothing convincing to me whatsoever.