I had an idea last night.
A thought on how we can gently make a statement about good advertising, trying to inspire better work to be allowed through.
The idea is The Good Ad Club
Essentially it's a club in which we decide which adverts are the best in their market, and then members use that decision to influemce their buying decisions.
In other words, if you were being strict, then no other factor would affect your brand decisions other than whether the advertising was good or not.
So this month for example:
Weetabix for breakfast with Cravendale milk
Insurance from Compare the Market
Alcoholic drinks allowed: Stella Cidre, Fosters
Charity donations to Cancer Research
An odd idea I know. but it would be an interesting one to do!