Wednesday, August 03, 2011

The Good Ad Club

I had an idea last night.

A thought on how we can gently make a statement about good advertising, trying to inspire better work to be allowed through.

The idea is The Good Ad Club

Essentially it's a club in which we decide which adverts are the best in their market, and then members use that decision to influemce their buying decisions.

In other words, if you were being strict, then no other factor would affect your brand decisions other than whether the advertising was good or not.

So this month for example:

Weetabix for breakfast with Cravendale milk
Insurance from Compare the Market
Alcoholic drinks allowed: Stella Cidre, Fosters
Charity donations to Cancer Research

An odd idea I know. but it would be an interesting one to do!

2 comments:

desertlandscapes said...

I like it! By this reckoning I should go out and get a pair of Nike running shoes this weekend, based solely on the fact that their training club app is a brilliant idea.

What happens if you need something from a category where the ads are unilaterally terrible though?

Rob Mortimer said...

Good question.
If one is clearly less terrible than the others then go for that. If they are all beyond the point of awfulness then try and find an alternate product that does a similar thing or just go without!! ;)