Bless You

Richard Huntingdon is back with a great piece on multiple routes and Tissue meetings.

Whilst there is nothing wrong with Tissue Meetings, I do worry that being asked to do multiple routes regardless of need is wrong.

A: It means the agency might be wasting time they could be spending on the best idea.
B: It means the client could be wasting money on ideas that aren't right just so they have more than one to look at.

As one planner here mentioned the other day: "I would never take anything into a meeting that I wouldn't want the client to buy."

Post of the Month Winner

By a country mile, the winner of the first Ad Pit post of the month competition was Rob Campbell and his Charity Begins at Home post.

The results were:

Charity Begins at Home - Rob Campbell - 91.9% (34)
In defence of Brand Monologues - Adliterate - 5.4% (2)
Who Dunnit - Raymond - 2.7% (1)
Agency ecosystems - Logic and Emotion 0% (0)

Normally id be pretty angry to see Richard Huntingdon get such a low vote; but this month that was more down to the thoughtfulness and drive to help of the winning post.

Well done everyone who was nominated, and thanks to everyone who voted.

I get married in less than two weeks, so the nominations for August will start (hopefully) just before 1st Sept! After which the voting will start to settle into a regular date pattern!