Tuesday, June 13, 2006

I take it back...

Despite the usual weak tv ads, ASDA have surprised me with an inventive little recall ad in the paper today.

Never mind a basic recall message, this one has an honest voice, is witty; and almost makes you forget you've bought an (unintentionally) lethal weapon waiting to happen.

Proof that the concept of gaining loyal customers by adequately dealing with complaints and problems is very much alive.


2 comments:

Anonymous said...

Bang on. Best Asda ad ever.

Andrew Hovells said...

Well I never. I used to have to do these for Morrisons. They used to be about being defensive and limiting damage. I love the way Asda's used cocking up to show their human side.
By the way, how great would it be to see Micheal Owen coming in for a takeaway curry on crutches?