Piracy funds drug dealers and Al Qaeda!
That's been the typical anti-piracy ad in the UK over the last 20 years. So it make a change to see something else that while not perfect certainly seems to be part of a better strategy.
Knock off Nigel.
See, the problem with telling everyone piracy funds criminals is that most people get them off their mate Terry at the market. They don't see Terry as having any connection whatsoever to organised crime.
The "pirate dvd's have rubbish picture quality" ads in cinema's are useful as they remind you what you could be missing out on.
However, despite some flaws (It could be funnier, wittier, and make more out of the song) the idea of Knock off Nigel is by far the best anti piracy ad I can remember.
Making people who buy copied DVD's out to be cheap scroungers is a bold step really considering how many people do it. But its done just well enough to get people talking; that if your mate buys copied DVD's you might just be tempted to call him a Knock off Nigel for a laugh. It slowly gets the message out there and could actually make some difference in an area that is extremely hard to crack.
This is also a chance to show the excellent parody of the old style piracy ads from The IT Crowd: