Simplicity is a virtue that is too often ignored in advertising.
It is however, no coincidence that many of the great campaigns we treasure are those which are simple at heart. They may have big budgets and expensive filmography; but the concept is easy to understand.
Sony's Bravia ads. Big budget, elaborate visuals; but a clear as day message: Colour like no other.
Its so much easier for people to remember, and act upon simple ideas. Which is why I love the work of Julian Burton. A guy who goes into big companies and helps the workforce understand the strategy and direction of the company through painting.
Its wonderful stuff.
Maybe that should be an ad test. If you can't paint the idea, it shouldnt be made.
(thanks to the wonderful 33 Thoughts by BDO Stoy Hayward)
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