Monday, December 10, 2007

What in the World??

After discussing the brilliance of M+C Saatchis latter BA ads (see bottom video) on Facebook, I was reminded of how any brand can have good ads if the agency and company tries hard enough. How any agency can make good ads.

It saddens me then, that these awful PC World ads are still appearing. Ads that not only are horrible and cringeworthy to watch, but fail to get across a positive message about the brand other than "good value" (which they aren't, usually).

I wonder, what could be done with the brand if the agency or company (or both) were to realize there is so much more they could say and do. (Hell, even a better ad with the same strategy would be alright..) We know from the BA ads that M+C can do better; so why is it they aren't?



8 comments:

NP said...

Just shows how important exexution is - the casting and acting are just plain awful.
Staff as stars is really hard to pull off.

Rob Mortimer said...

Absolutely.

It's not natural dialogue, its 'feature, feature, benefit, corny joke...hahaha'.

In reality youd have to wait a week to get help as well...

The Kaiser said...

I refuse to watch this shite.

Rob Mortimer said...

I think we should watch it though. Theres much to learn about how not to do things.

The Kaiser said...

ok I'll watch the damn thing.

The Kaiser said...

I feel soiled.

Rob Mortimer said...

Watch the BA one then...

David Mortimer said...

At least it's not the one where the member of staff pulls out some undemanding dance moves while discussing speakers.