Tuesday, August 26, 2008

The Beg a Man Can Get

"Pleease buy Fusion Power... Puurleaaase" is pretty much the summation of Gillette's new ad. Extoling the virtues of the price premium over the standard. The second such ad aimed at making people switch within a few months.

The combined might of Tiger Woods, Thierry Henry and some other guy hitting balls at someone who uses a Mach3 razor sadly contains not the grace and poise of Henry at Arsenal, but instead feels as subtle as being hit with Wood's five iron. Which ironically is probably still more comfortable than using the vibrating sliceathon that is Fusion Power.

Those huge price premiums are more shaky in this climate, let alone paying more for something that makes shaving harder and more painful (it bloody hurts enough thank you).

4 comments:

Rob @ Cynic said...

I fucking hate Gillette ads ...

So they get some sports stars to endorse it? So what? Sadly this sort of shit works in many Asian countries but that's only because the 'starfuck' mentality is alive and well.

If Gillette HAVE to use this celebrity strat, surely it would make sense to use guys who don't look like they still are waiting to grow hair on their balls, let alone their face!

Rob Mortimer said...

It might also work better if the product lived up to the values of the endorsing stars.

Power is useless. The ads made out like it puts electrical charges that stimulate the hair folicles. What it actually does is vibrates like an electric toothbrush causing you to have no idea how much pressure you are applying. It's TERRIBLE.

Rob @ Cynic said...

I sense a cut face Mr M ...

Rob Mortimer said...

Well, mostly raw and in pain...