Monday, August 11, 2008

One World One Dream

So the Olympics are here, but in adland you would hardly know.

You might think I would enjoy not seeing tie-in ads with vague Olympic themes to promote the "Official stock cube of the Olympic Games 2008". But you know what, I miss them; I miss their optimism and cheerfulness at a time when people are droning on and on about China's human rights and Tibet whilst seemingly looking the other way at the progress they have made and the fact that other Western governments do exactly the same thing except more covertly.

I laugh at George Bush decrying China's human rights record on the day a Guantanamo Bay trial is concluded. Honestly its so mind blowingly hypocritical that I wonder how Bush can even say it without chuckling to himself.

Yes the Beijing 2008 games are political; but do you think 2012 isn't political? Every bloody Olympics is political behind the scenes, but the spectacle and joy they bring make it worth every backhanded shake and finance deal.

Of course China's government isn't perfect; but look at ours first. The only thing worse than being wrong is being hypocritical.


Rob @ Cynic said...

This is the Mr M I like - more please

Helge Tennø said...

.. or indifferent.

Charles Frith said...

In case you missed the tweet there's an interesting China post about brand integration, product placement for the opening ceremony. Just look at the pics to get the drift.