Wednesday, August 27, 2008

He's Just That Good

Now THIS is how to use Tiger Woods in a bit of work.
Wonderfully responding to fan comments on glitches in the previous game, and promoting the new one in a nice and subtle way.


Best bit is where he fishes with his club in the water.

EA making good promotional material? Remarkable.

2 comments:

windo said...

yep, EA is doing with some balls and not afraid to fess-up to the "glitch." other clients would've just ignored the "glitch" (thinking that consumers wouldn't know any better) and moved forward with beating their chest on how bitchen their new shit is.

taco bell should've taken the whole rats in NYC story and made some good fun out of it. instead they churned out crap like white rappers at the drive thru.

Rob Mortimer said...

I doubt that would work in the same way, but it would make an interesting ad...