Here's a round up of the exciting pieces of work I have seen this week:
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Gillette in Good Work Shocker!
It's been a while, a very long while. But finally I get to say something nice about a Gillette piece of work!
Of course it's fake, but it says far more about both the brand and the use of sporting stars as spokespeople than any amount of sales driven tv work. Please please look at how interested people are in this video and realise that the work of the last few years is easy to let go, you've found a good path now, don't lose it.
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Give it Some Soul Kia
This is crazy work. It makes no sense whatsoever untill the endline hits you smack bang in the head. Hard to know if its the right strategy for this type of car, but the execution nails it.
via http://t4w.blogs.com/spinningaround/
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Big Up to Carlton
Their best work since the famous Big Ad. This long but nicely made piece hits bang on those slightly dodgy moments that men all know about. Plus the endline is one of my favourites of all time.
via http://realmenwritelongcopy.blogspot.com/
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