Showing posts with label punk. Show all posts
Showing posts with label punk. Show all posts

Friday, June 22, 2007

The New Wave of Advertising

Richard has been talking about HHCL's new Wikipedia entry; which rightly refers to them as being a 'punk agency'. But also discusses the flaws in being punk, going against everything else...

This reminded me of a topic I was thinking about a while ago. How what really works, and what is still needed are more New Wave agencies. Those with the spirit of punk, but applied and refined to something lasting and meaningful.

Punk died because it ran out of things to rebel against, and because once punk became the standard it was hard to rebel against itself.

HHCL did the Bill Grundy shock, the fury and outrage, and produced its share of classic tracks. But it could never last forever. We now have some of the new wave, the Blondie's, the Big Audio Dynamites, and the Siouxie and the Banshees.

But what we REALLY need is a PiL agency. With the brains and fury that made punk initially so exciting and meaningful; but refined into something even better. Any takers?