Friday, June 22, 2007

The New Wave of Advertising

Richard has been talking about HHCL's new Wikipedia entry; which rightly refers to them as being a 'punk agency'. But also discusses the flaws in being punk, going against everything else...

This reminded me of a topic I was thinking about a while ago. How what really works, and what is still needed are more New Wave agencies. Those with the spirit of punk, but applied and refined to something lasting and meaningful.

Punk died because it ran out of things to rebel against, and because once punk became the standard it was hard to rebel against itself.

HHCL did the Bill Grundy shock, the fury and outrage, and produced its share of classic tracks. But it could never last forever. We now have some of the new wave, the Blondie's, the Big Audio Dynamites, and the Siouxie and the Banshees.

But what we REALLY need is a PiL agency. With the brains and fury that made punk initially so exciting and meaningful; but refined into something even better. Any takers?

10 comments:

Marcus Brown said...

in

Rob Mortimer said...

Bloooody hell Marcus.
That was quick.

I was about to email to say youd like this idea and found youd already commented.

...and excellent :D

Dave Mortimer said...

I was looking at some of the more local ad agencies yesterday and was shocked at just how many described themselves as 'new wave' thinkers, then limited themselves to using print, TV and radio in the next sentence.

Rob Mortimer said...

Exactly.
Thats one of the reasons why those agencies are local instead of being national as such.

So many agencies just pay lip service to the idea of non tv/radio/print media. Its like they might do it as its the fashionable thing, but they dont truly understand it. Heck, even the big agencies dont seem to fully get it yet.

Oh and Dave. Update. More.

Dave Mortimer said...

I've got something broiling away under the surface for later today. (well, once I finish filling in passport forms...)

Charles Frith said...

Punk eschews the excesses of the mainstream. Long before the visual language of Punk had become mainstream John Lydon had discarded it. That doesn't mean anything had changed underneath.

Rob Mortimer said...

Thats it really. Everyone seemed to think punk was a type of music, it wasnt; it was the attitude that anyone if they put their mind to it can achieve what they want. That spirit is still alive.

The spirit of punk was probably stronger in PiL than for most of the Sex Pistols where John Lydon was effectively stuck in a limited stereotype persona and band.

Rob @ Cynic said...

Brilliant post my son ... and I'll take it on, afterall, "Anger is our energy"

Will said...

You could be wrong Rob. You could be right.

Rob Mortimer said...

Indeed I could Will, anger IS an energy.