I love these new print ads for VolksWagon Bluemotion, simple but amusing, informative yet absolutely in keeping with the brand.
After so many years, I love how DDB still makes these ads snappy and funny. A perfect example of how sticking with something that works can pay off. No switching to a new strategy or agency every 6 months.
After so many years, I love how DDB still makes these ads snappy and funny. A perfect example of how sticking with something that works can pay off. No switching to a new strategy or agency every 6 months.
The agency has got such a good handle on the style and tone of voice that almost everything it does is of great quality. Few agencies and few brands can match the consistency of the DDB/VW combination, it is one I think we should be proud of as an industry.
In a time when we are all to quick to criticise clients; kudos should go to VW for not rushing to the latest fashionable agency or succoming to 'New marketing manager who wants to change everything for no reason other than to make their mark' syndrome.
Via Cheshire cat
Via Cheshire cat
