Thursday, July 16, 2009

Deutsche Leistungsfähigkeit



















I love these new print ads for VolksWagon Bluemotion, simple but amusing, informative yet absolutely in keeping with the brand.

After so many years, I love how DDB still makes these ads snappy and funny. A perfect example of how sticking with something that works can pay off. No switching to a new strategy or agency every 6 months.
The agency has got such a good handle on the style and tone of voice that almost everything it does is of great quality. Few agencies and few brands can match the consistency of the DDB/VW combination, it is one I think we should be proud of as an industry.
In a time when we are all to quick to criticise clients; kudos should go to VW for not rushing to the latest fashionable agency or succoming to 'New marketing manager who wants to change everything for no reason other than to make their mark' syndrome.


Via Cheshire cat

6 comments:

David Mortimer said...

Agreed they're top ads. And strangely there's a higher chance of me reading the bits in between when they're crossed out, because I want to see how they worked those words in.

:D

Natasja said...

I love them too. Great reminder for brands to stop focussing on what they have to say, and instead focus on what the audience is interested in!

Paul Stallard said...

Straight to the point - I like it. Thanks for sharing.

Rob @ Cynic said...

Finally, an ad that says something with real value.

If only all advertising was as reliable as VW's.

Promotional Products said...

I agree, very concise and I like it. Too many ads try to bowl you over with flash and pizazz that the message is often misinterpreted. Just get to the point.

Bitchbag said...

Simples...